Social Media Marketing Training
Marketing Strategy, Sales, Google Analytics 4, SEO, Google Ads, Content Marketing, Newsletter Marketing, Instagram Marketing, Facebook Marketing
By Jeremiah Eneh
Duration: 1 month
What you’ll learn
In this in-person training, you’ll gain practical skills to create and manage effective social media strategies. Learn how to:
Build engaging social media profiles for businesses.
Create content that grabs attention and boosts engagement.
Use platforms like Facebook, Instagram, LinkedIn, and TikTok effectively.
Plan, launch, and track successful ad campaigns.
Analyze insights to improve your social media performance.
Develop strategies to grow followers and build a loyal community.
Master social media algorithms to maximize reach and visibility
Use advanced targeting techniques for highly effective advertising.
Manage multiple accounts and campaigns using social media management tools.
Create a consistent brand voice and aesthetic across all platforms.
Leverage influencer marketing to expand your brand’s reach and credibility.
Handle customer service and engagement through social media channels.
Learn how to run contests, giveaways, and promotions to boost engagement.
Stay updated on the latest social media trends, tools, and platform features.
Create a content calendar to plan and schedule posts effectively.
Measure ROI from social media campaigns and adjust strategies for success.
Course Content
Introduction to Social Media Marketing
- What is Social Media Marketing (SMM)?
- Overview of social media marketing
- The role of social media in digital marketing
- How social media marketing fits into the broader marketing strategy
- Importance of Social Media in Business
- Building brand awareness
- Driving traffic and sales
- Customer engagement and community building
- Overview of Major Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, YouTube, and others
- Key differences and best use cases for each platform
- Setting SMART Goals for Social Media
- How to set Specific, Measurable, Achievable, Relevant, and Time-bound goals
- Measuring success through KPIs (Key Performance Indicators)
- Project: Create social media goals for a brand.
Understanding Your Audience
- Identifying and Analyzing Your Target Audience
- Demographics, psychographics, and behavior analysis
- Creating buyer personas
- Market Research and Audience Insights
- Using social media tools for audience research (Facebook Insights, Twitter Analytics, Instagram Insights, etc.)
- Understanding audience interests, challenges, and preferences
- Social Listening
- What is social listening and why it matters
- Tools for social listening: Hootsuite, Brandwatch, Sprout Social
- Tracking brand mentions, competitors, and industry trends
- Engagement and Relationship Building
- How to engage with your audience effectively
- Responding to comments, messages, and user-generated content
- Project: Conduct audience research and develop audience personas for a business.
Content Creation and Strategy
- The Role of Content in Social Media Marketing
- Why content is king in social media
- Types of content: Text, images, videos, stories, infographics, memes, etc.
- Content Creation Tools
- Using Canva, Adobe Spark, and other tools for design
- Tools for video editing: iMovie, InShot, Adobe Premiere Rush
- How to create content tailored to each platform’s specifications
- Developing a Social Media Content Strategy
- Aligning content with business goals and audience interests
- Content pillars and thematic posts
- Frequency of posting and content calendar creation
- Content Curation
- Sourcing relevant content from third-party sources
- Sharing user-generated content
- How to balance original content with curated content
- Project: Develop a 1-month social media content calendar for a brand.
Visual Storytelling and Branding
- The Power of Visual Content
- How images and videos enhance engagement
- The psychology behind colors, fonts, and design choices
- Crafting a Visual Identity for Your Brand
- Creating brand consistency across social media platforms
- Using brand colors, fonts, logos, and tone of voice
- Storytelling on Social Media
- How to tell compelling stories using visuals and captions
- Understanding the narrative arc in social media posts
- Creating “Behind the Scenes” and “Day in the Life” content
- Using Video for Social Media Marketing
- The rise of video content (Instagram Stories, YouTube, TikTok)
- Live streaming and real-time engagement
- Project: Create a visually cohesive post for a brand and write a compelling caption.
Social Media Advertising
- Introduction to Social Media Ads
- Overview of paid vs. organic reach
- Benefits of social media advertising
- Creating Ads on Major Platforms
- Facebook Ads Manager: Setting up campaigns, ad sets, and ads
- Instagram Ads: Promoting posts, creating Stories ads, and using Reels
- LinkedIn Ads: Sponsored content, InMail, and display ads
- Twitter Ads: Campaign setup and targeting options
- TikTok Ads: Creating effective TikTok ad campaigns
- Targeting and Retargeting
- Defining your target audience using demographic, interest, and behavioral data
- Retargeting strategies for visitors and previous customers
- A/B Testing and Optimization
- Importance of A/B testing for ads
- Analyzing results and optimizing ads for better performance
- Setting a Budget and Measuring ROI
- How to set an advertising budget
- Tracking and measuring the return on investment (ROI)
- Project: Create a paid ad campaign on Facebook/Instagram for a brand.
Social Media Analytics and Reporting
- Overview of Social Media Analytics
- Key metrics: Engagement, reach, impressions, clicks, conversions
- How to use analytics to evaluate social media performance
- Tools for Social Media Analytics
- Facebook Insights, Instagram Insights, Twitter Analytics
- Third-party tools: Hootsuite, Buffer, Sprout Social, Google Analytics
- Tracking Campaign Performance
- How to measure the success of your campaigns using KPIs
- Interpreting the data to improve strategies
- Creating Social Media Reports
- How to compile and present social media data
- Designing and presenting reports to clients or stakeholders
- Project: Create a report analyzing the performance of a social media campaign.
Community Management and Customer Engagement
- Building and Managing Online Communities
- How to build a loyal following on social media
- Creating Facebook Groups, LinkedIn Groups, or Discord communities
- Customer Engagement Strategies
- Engaging with customers through comments, DMs, and mentions
- Creating polls, quizzes, and interactive content
- Addressing complaints and negative comments effectively
- Managing Online Reputation
- How to manage brand reputation on social media
- Handling PR crises and negative feedback
- User-Generated Content (UGC)
- Encouraging UGC and how to leverage it for social proof
- Project: Create a community-building plan for a brand.
Advanced Social Media Strategies
- Influencer Marketing
- What is influencer marketing?
- How to find the right influencers for your brand
- Building successful influencer partnerships
- Social Media Contests and Giveaways
- How to run successful social media contests
- Using giveaways to increase engagement and brand awareness
- Social Media Trends and Innovation
- Staying ahead with new trends (Reels, TikTok, Stories, etc.)
- How to use emerging features and platform updates
- Integrating Social Media with Other Marketing Channels
- How to align social media marketing with email marketing, content marketing, and SEO
- Cross-promotion strategies and omnichannel marketing
- Project: Develop an influencer marketing or contest strategy for a brand.
Managing Social Media for Businesses and Brands
- Social Media Strategy for Small Businesses
- Creating a social media marketing plan for local businesses
- Budgeting and resource allocation
- Social Media for E-Commerce
- How to use social media to drive traffic to an online store
- Social media tactics for product promotion and sales
- Social Media for Personal Branding
- Building a personal brand on social media
- Growing a professional presence on LinkedIn, Twitter, and Instagram
- Project: Create a full social media strategy plan for a business or brand.
Social Media Crisis Management and Ethics
- Handling Social Media Crises
- What to do when a crisis or controversy arises on social media
- How to develop a crisis communication plan
- Ethics in Social Media Marketing
- Understanding ethical considerations in social media marketing
- Privacy concerns, transparency, and authenticity
- Best Practices for Social Media Managers
- Time management, content scheduling, and automation tools
- Staying updated with platform changes and trends
- Project: Develop a crisis management plan for a brand.
Capstone Project
- Develop a full social media marketing strategy for a business or brand.
- Create a content calendar
- Set goals and KPIs
- Plan and execute a paid ad campaign
- Present an analytics report
- Implement community engagement strategies
- Present your final project to the class or instructor.
Requirements
- A computer or smartphone with an internet connection.
Course Description
Welcome to the Social Media Marketing Masterclass 2025.
Congratulations on taking the first step toward mastering social media marketing. This class is designed to give you real, hands-on experience from the very first lesson. Whether you’re looking to grow your own business, start a new career, or become a freelancer, this course will equip you with the practical skills you need to succeed.
Course Goals
By the end of this course, you’ll be able to:
- Become a social media marketer and manager.
- Start your own freelance social media marketing business.
- Get hired as a social media marketing expert.
What’s Included
This course covers everything you need to know to become a successful social media marketer:
- Market Research: Learn how to research your target audience and competition.
- Social Media Strategy: Understand how to develop a solid strategy that fits your brand’s goals.
- Goal Setting: Set clear, actionable goals for your social media campaigns.
- Branding & Design: Create a strong visual identity and consistent brand message.
- Content Marketing: Learn how to create engaging content that attracts followers.
- Track Performance: Measure the success of your campaigns using analytics.
- Sales Training: Master the techniques to increase sales through social media.
- Copywriting: Learn how to write persuasive posts and ads that get attention.
- Sales Psychology: Understand how to motivate people to take action and make purchases.
- Emotional Intelligence: Build strong relationships with your audience by understanding their emotions.
- Persuasion & Influence: Use proven techniques to persuade and influence your audience.
- Customer Service: Handle customer inquiries and concerns effectively through social media.
- Difficult Conversations: Learn how to manage tough situations with clients or followers.
Marketing Channels Covered
We cover all the major social media platforms and marketing channels:
- Facebook Ads & Marketing
- YouTube Marketing & YouTube Ads
- Instagram Marketing
- Pinterest Marketing
- LinkedIn Marketing
- Quora Marketing
- Twitter Marketing
Additional Benefits
- Lifetime access to all course updates—never miss out on new information.
- Access to tools, articles, and templates that will make your work easier.
- A certificate of completion to add to your resume.
Who This Course Is For
This course is perfect for anyone who wants to learn how to use social media for business or personal growth. It’s for:
- Entrepreneurs who want to grow their business online.
- Bloggers looking to build a bigger audience.
- Business Owners wanting to enhance their social media presence.
- Freelancers interested in offering social media marketing as a service.
- Influencers who want to improve their marketing skills.
- Side Hustlers trying to grow an online presence.
- Hobbyists interested in learning about social media marketing.
Take the next step toward mastering social media marketing today.
N100,000 N150,000
This course includes:
Instructor: By Jeremiah Eneh
Duration: 1 Month
Lessons: 34
Certifications: Yes
Contact Us
WHY ENROLL TODAY
In a fast paced technology advancing age, there is every need to acquire a tech skill that will help promote your personal growth and set you up for job oppurtunities. At Digitech, we offer you the chance to learn from scratch or to upskill with hands-on practical classes. This training is handled by experts in each field and they follow. Digiteck Nigeria Limited is in partner with UK company to ensure that they offer international standard of learning.