by Calabar Team | Oct 26, 2025 | Blog
When you want to quit guessing and begin knowing what your customers actually need, social listening is the shortcut; however, when done correctly, it is more craft than magic. In Nigeria now, when communication occurs in WhatsApp groups, X threads, Instagram Reels,...
by Calabar Team | Oct 26, 2025 | Blog
When you have been scrolling through social feeds recently, you will realize one thing at high speed: short vertical videos are ubiquitous. Reels, Shorts, and Stories have altered the way individuals find, respond to, and share content – and if you are promoting...
by Calabar Team | Oct 26, 2025 | Blog
Today, in Nigeria, where mobile payments, digital wallets, social media, and online shopping are becoming increasingly popular, it is essential that any business aiming to remain relevant understands how customers behave. However, there is a thin line between insight...
by Calabar Team | Oct 26, 2025 | Blog
The challenge persists: in what you plan to post on your brand in Nigeria in 2025, Long-Form vs. Short-Form Content, which one will win the battle? The thing is that neither of them are automatic winners: both of them have their own role based on your purposes,...
by Calabar Team | Oct 26, 2025 | Blog
You must have read a dozen guidelines that will guarantee instant ranking increases — and your Google analytics cannot be fooled: the traffic has not moved. The reason is that the following growth can be quietly suffocated by holding on to old myths in SEO. In the...
