Digital Marketing Training
How to optimize a website to rank higher in search engines. SEO skills include technical SEO, on-page SEO, off-page SEO, link building, keyword research, and website audits.
By Esther Onyia
Duration: 6 Months
What you’ll learn
This course will teach you the key skills to succeed in digital marketing. You’ll learn how to:
Learn the basics of market research and branding.
Build a digital marketing funnel to turn visitors into customers.
Use Canva to design eye-catching social media posts.
Practice copywriting to get better results.
Make smart social media plans for Instagram, Facebook, and TikTok.
Work with influencers to grow your brand.
Build your own website for free.
Improve your website with SEO to get more traffic.
Use ChatGPT to boost your marketing efforts.
Practice what you learn with hands-on activities, workbooks, and assignments.
Develop a strong personal brand online using digital marketing tools and strategies.
Course Content
Introduction to Digital Marketing
- What is Digital Marketing and Why is it Important for Businesses Today?
- The Essentials of Digital Marketing
- Common Digital Marketing Mistakes to Watch Out For
- Try This Quick Tip for Immediate Results
- Tell Us About Your Digital Marketing Experience
Understanding Market Research
- How Market Research Can Help You Spot New Business Opportunities
- Understanding Demographics and Psychographics
- Real-Life Example: Our Market Research Process
- Step-by-Step: Creating a Google Form for Research
- How to Find Secondary Data Online
- Your Complete Market Research Workbook
- Competitor Analysis: Identifying Your Rivals
- Discovering Target Audiences and Building Personas
- Let’s Design a Buyer Persona Together
- How to Write a Strong Value Proposition
- Breaking Down the Customer Journey
- Goals vs. Objectives: Key Differences Explained
- How to Define Clear Business Goals
- Setting SMART Objectives for Success
- Examples of Goals and Objectives
- Digital Marketing Market Research Guide
Branding
- What Is Branding, and How Does It Differ from Marketing?
- The Importance of Having a Brand Strategy
- Your Step-by-Step Brand Strategy Workbook
- How to Define Your Brand Purpose
- 4 Key Questions to Shape Your Brand Purpose
- Why Brand Values and Principles Are Essential
- Brand Positioning: How to Stand Out in a Busy Market
- Understanding and Creating Your Brand Persona
- Designing a Branding Kit for Your Visual Identity
- Avoid These Common Branding Mistakes in Digital Marketing
- Try This Quick Branding Activity
- Your Go-To Guide for Branding in Digital Marketing
Understanding Digital Marketing Funnel
- Understanding the Digital Marketing Funnel
- Awareness Stage: The Top of the Funnel
- Consideration Stage: The Middle of the Funnel
- Conversion Stage: The Bottom of the Funnel
- After the Sale: Retention and Advocacy
- How to Optimize Your Digital Marketing Funnel
- Case Study: Examples of Winning Digital Marketing Funnels
- Try This Quick Funnel Optimization Activity
- Your Complete Guide to the Digital Marketing Funnel
Content Marketing
- What Is Content Marketing? A Beginner’s Introduction
- How to Create Content That Adds Value
- Different Types of Content You Can Explore
- Finding Inspiration for Your Content
- Planning Your Content Like a Pro
- Tips for Writing Effective Blog Posts
- Getting Started: Blog Topics and Structure Ideas
- How to Write Headlines That Grab Attention
- Crafting Engaging Introductions for Your Blog
- Writing Clear and Impactful Main Content
- Designing Eye-Catching Featured Images
- How to Repurpose Content for Maximum Reach
- Boosting Your Content Marketing with Social Media
- Creating Engaging Video Content
- What Makes a Video Stand Out? Tips for Success
- Final Thoughts and a Quick Activity to Try
- Your Digital Marketing Content Guide
Copywriting
- What is Copywriting? An Overview
- The Evolution of Copywriting Over the Years
- Copywriting vs. Content Writing: Understanding the Key Differences
- Features vs. Benefits: What Matters Most
- Activity: Identifying Features and Benefits
- The AIDA Formula: Attention, Interest, Desire, Action
- Activity: Applying the AIDA Formula
- The PAS Model: Problem, Agitation, Solution
- Activity: Writing with the PAS Model
- The 4P’s Framework: Promise, Picture, Proof, Push
- Activity: Mastering the 4P’s Framework
- How to Write Copy That Captures Attention and Converts
- Social Media Copywriting Tips and Tricks
- Tailored Copywriting Strategies for Different Platforms
- Your Complete Copywriting Guide for Digital Marketing
Social Media Marketing
- Introduction to Social Media Marketing
- Essential Social Media Marketing Terminology
- Different Content Types and Their Goals
- Content Goals: Evergreen vs. Trendy Content
- Activity: Identifying Content Types and Goals
- How to Choose the Right Social Media Platforms
- Activity: Selecting the Best Platforms for Your Brand
- Creating Effective Social Media Content
- Where to Find Inspiration for Your Content
- Useful Tools for Planning Social Media Content
- Getting Started with Canva for Social Media Design
- Exploring the Canva Interface
- Demo: Creating Social Media Content in Canva
- Quick Activity: Designing Your Own Social Media Post
- Your Social Media Marketing Guide in Digital Marketing
Facebook Marketing
- Facebook Marketing 101
- Facebook Page vs. Personal Account: Key Differences
- Demo: Creating Your Facebook Page
- Demo: How to Optimize Your Facebook Page for Success
- Tips for Beating Facebook’s Algorithm
- Understanding Facebook Groups
- How to Create and Manage a Facebook Group
- How to Make Your Facebook Group Engaging and Active
- Introduction to Meta Business Suite
- Demo: Navigating Through Meta Business Suite
- Section Recap and Activity
- Your Facebook Marketing Guide in Digital Marketing
Instagram Marketing
- Getting Started with Instagram Marketing
- How to Set Up Your Instagram Business Account
- Mini Demo: Creating an Instagram Business Account
- Why Your Instagram Profile Is Crucial
- How to Create an Eye-Catching Display Photo
- Optimizing Your Username and Account Name for SEO
- Choosing the Right Business Category for Your Instagram Profile
- How to Write a Compelling Instagram Bio
- Links You Can Include in Your Profile
- Must-Have Contact Options for Your Instagram Profile
- How to Set Up Catalog-Style Instagram Highlights
- Creating Engaging Pinned Posts
- Now It’s Your Turn to Try!
- Understanding Instagram’s Algorithm and Key Features
- Exploring Different Instagram Post Formats
- How to Build an Effective Content Strategy for Instagram
- Where to Find Content Inspiration
- Demo: Planning Your Instagram Content Using Notion
- Improving Discoverability on Instagram (Hashtags and Keywords)
- Activity: Discoverability in Action
- Demo: Creating a Reel with CapCut
- Demo: Scheduling Your Instagram Reels
- Demo: Posting Content with Audio
- Using Instagram Insights to Track Performance
- Section Recap
- Your Instagram Marketing Guide: Using Visual Content to Grow Your Business
TikTok Marketing
- Introduction to TikTok Marketing and Why It Matters for Businesses
- How to Choose Your TikTok Niche
- Mini Demo: Setting Up Your TikTok Account
- Demo: Optimizing Your TikTok Profile for Maximum Reach
- Quick Activity: Get Started with TikTok
- Understanding the TikTok Algorithm
- How to Build a Winning Content Strategy on TikTok
- Creating Engaging Hooks for Your TikTok Videos
- The Power of Hashtags and Keywords on TikTok
- Demo: Exploring TikTok’s Features
- Demo: How to Create a TikTok Video
- Using TikTok Analytics to Measure Success
- Section Recap
- Activity: TikTok Marketing in Action
- Your Guide to TikTok Marketing in Digital Marketing
SEO
- What is SEO and Why It’s Important
- How to Conduct Keyword Research
- Essential On-Page SEO Practices
- Understanding the Power of Off-Page Optimization
- The Basics of Technical SEO
- Creating Content That Boosts SEO
- How SEO Strengthens Your Digital Marketing Strategy
- Section Recap
- Your Essential Guide to SEO in Digital Marketing
How to Create a Free Website and Optimise It for SEO
- Introduction: Why a Website Is Essential for Digital Marketing Success
- Signing Up and Creating Your Account
- Customizing Your Website and Optimizing for SEO
- Creating an Engaging ‘About’ Section
- How to Add and Manage Blog Posts
- Adding a Pinterest Button to Your Website
- Boosting Your Local SEO: Adding Business Information
- Improving Website Speed for Better User Experience
- How to Publish Your Free Website
ChatGPT for Digital Marketing
- What is ChatGPT? An Overview
- How ChatGPT Enhances Digital Marketing
- Revolutionizing Digital Marketing with ChatGPT
- Using ChatGPT for Effective Market Research
- Branding Your Business with ChatGPT
- ChatGPT and the Digital Marketing Funnel
- A Complete Guide to Navigating the Digital Marketing Funnel with ChatGPT
- Streamlining Content Creation with ChatGPT
- A Comprehensive Guide to Creating Content with ChatGPT
- Mastering Copywriting with ChatGPT
Description
Are you struggling to make digital marketing work for you? You’re not alone.
Many people dive into digital marketing only to feel overwhelmed by confusing terms, outdated advice, and courses that promise a lot but don’t offer practical solutions. Does this sound familiar?
If you’re tired of spending time and money on courses that leave you with more questions than answers, this course is for you. We understand how frustrating it is to navigate the fast-changing world of digital marketing without a clear plan or real skills.
Imagine feeling confident in launching campaigns, growing your audience, and getting results for your business or clients—without the confusion. This isn’t just another course full of theory. We’ve designed this course to give you everything you need to succeed, with hands-on exercises and practical strategies.
Why This Course is Perfect for You
In this course, you won’t just learn digital marketing—you’ll get hands-on experience with real-world examples. We’ve made it simple and practical, focusing on what’s truly valuable to your learning. There’s no unnecessary fluff, just clear, focused lessons that will help you build a deep understanding of digital marketing. We’ve organized the course so it’s easy to follow—no long, boring lectures. Just valuable content to help you thrive.
What You’ll Learn:
- Market Research: Learn how to identify your audience, analyze trends, and gather insights for successful marketing strategies.
- Branding: Create a strong brand that connects with your audience and stands out in a crowded market.
- Funnels: Master the sales funnel process, from attracting leads to converting them into loyal customers.
- Copywriting: Craft persuasive content that engages your audience and drives conversions.
- Content Creation and Marketing: Develop a strategy for creating content (blogs, videos, social media) that keeps your audience engaged.
- Social Media Marketing: Grow your presence on major platforms and drive engagement.
- SEO Strategies: Optimize your site and content to attract organic traffic.
- Data-Driven Decisions: Use analytics to track success and refine your strategies.
- Creating a Free Website & SEO Optimization: Learn to set up a free website and implement SEO best practices.
- ChatGPT for Digital Marketing: Use ChatGPT for content creation, idea generation, and boosting engagement.
By the end of this course, you’ll be able to:
- Design and execute effective digital marketing campaigns.
- Increase your online visibility and brand recognition.
- Drive meaningful traffic to your website and boost conversions.
Meet Your Instructors:
I’m Esther Onyia, and I’m excited to help you learn. With 6 years of experience in Digital Marketing, I’ve worked with many people just like you to reach their goals. Whether you’re just starting or looking to improve your skills, I’m here to support you.
I make learning fun and easy to understand. My goal is to teach you practical skills that you can use right away. I’m passionate about digital Marketing and want to help you feel confident and ready to succeed.
Let’s get started
Course Highlights:
- Beginner-Friendly: We make complex ideas easy to understand.
- Interactive Content: Engage with exercises, examples, and practical tips.
- Supportive Learning: Get expert guidance every step of the way.
Ready to transform your digital marketing skills? Enroll now and start mastering digital marketing strategies that will take your business or career to the next level. Explore our free previews and see how this course can help you.
Who this course is for:
- Aspiring digital marketers looking for practical, easy-to-follow advice
- Business owners wanting to take their marketing online
- Creative entrepreneurs ready to grow their personal brand
- Marketers seeking to improve their digital marketing skills
- Anyone looking to boost their online presence with hands-on learning
N150,000 N200,000
This course includes:
Instructor: Esther Onyia
Duration: 6 Months
Certifications: Yes
Contact Us
WHY ENROLL TODAY
In a fast paced technology advancing age, there is every need to acquire a tech skill that will help promote your personal growth and set you up for job oppurtunities. At Digitech, we offer you the chance to learn from scratch or to upskill with hands-on practical classes. This training is handled by experts in each field and they follow. Digiteck Nigeria Limited is in partner with UK company to ensure that they offer international standard of learning.