SEO Training

Master the Power of Search Engines

Dan the tutor

By Esther Onyia

Dan the tutor

Duration: 3 months

What you’ll learn

This in-person SEO training will teach you the skills to help websites rank higher on search engines like Google. You’ll learn how to:

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Understand how search engines work.

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Conduct keyword research to find what your audience is searching for.

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Optimize website content to rank higher on search engines.

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Use tools like Google Analytics to track website performance.

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Build backlinks to improve site authority.

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Stay updated on the latest SEO trends and algorithm updates.

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Perform in-depth SEO audits to identify and fix website issues.

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Optimize on-page elements like title tags, meta descriptions, and headers.

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Improve site speed and mobile optimization for better user experience and SEO.

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Learn the importance of local SEO and how to optimize for local search results.

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Understand technical SEO, including XML sitemaps, robots.txt, and canonical tags.

Course Content

Introduction to SEO
  • What Is SEO and Why Is It Important?
  • The Two Elements That Make Up an SEO Campaign
  • SEO – The Fundamental Principles
SEO Keyword Research
  • What We’re Going To Cover in This Section
  • What Is a Keyword + Understanding the Intent Behind It
  • Long-tail vs. Short-tail Keywords
  • How to Access the Free Tool (Google Keyword Planner)
  • A Free Tool You Can Use for Keyword Research
  • How to Find Out What Keywords Your Website Already Appears For
  • Semrush Free Version
  • Another Free Tool You Can Use for Keyword Research
  • How to Determine Keyword Difficulty
  • How to Find Additional Keywords for Your Website
  • How to Find All the Keywords Your Competitors Rank For
  • How to Use Google Auto-suggest to Come Up with Keyword Ideas
  • The Importance of Keeping Your Keywords Organised
  • How to Validate Your Keywords Using Google Trends
  • How Many Keywords Should I Target on a Page?
Content Creation and Strategy
  • Why Content Matters for SEO Success
  • Generating Content Ideas by Analyzing Competitors
  • Using SEMRush for Effective Content Ideas
  • Finding Inspiration for Content from Industry Blogs
  • How Fresh Content Impacts Your SEO Ranking
  • Determining the Ideal Length for Your Content
On-Page SEO
  • Overview of This Section
  • What is On-Page SEO and Why It’s Essential
  • The Three Key Elements of Every Website
  • Optimizing the First Key Element
  • Optimizing the Second Key Element
  • Optimizing the Third Key Element
  • On-Page SEO Strategies for Non-WordPress Sites
  • Using Image ALT Tags to Boost SEO
  • Understanding Internal Linking and How to Implement It on Your Website
Offpage SEO - Link Building
  • Understanding Backlinks and Their Importance in SEO
  • What is Anchor Text and Its Role in Link Building
  • Types of Anchor Text Your Website Should Use
  • Which Pages Should You Focus on for Backlink Building?
  • Dofollow vs Nofollow Links: How to Spot Them with a Real-Time Walkthrough
  • How to Check the Backlinks Your Website Has Already Gained
  • How to Evaluate the Quality of a Backlink
  • Link Building Strategy #1: Guest Posting
  • Guest Posting Updates
  • Link Building Strategy #2: Leverage Competitor Backlinks
  • Link Building Strategy #3: Using Forums for Backlinking
  • Link Building Strategy #4: Getting Backlinks from Resource Pages
  • Link Building Strategy #5: Finding and Using Broken Links
  • Link Building Strategy #6: The Skyscraper Technique
  • Link Building Strategy #7: Reverse Image Search for Backlinks
  • Link Building Strategy #8: Blog Commenting for Relevant Backlinks
  • Link Building Strategy #9: Building Backlinks via Social Profiles
  • The Most Effective Link Building Strategy: Results-Based Approach
  • How Many Backlinks Should You Aim to Build Each Month?
Technical SEO
  • HTTP vs HTTPS: Key Differences and Why It Matters
  • Setting Up Google Search Console: A Step-by-Step Guide
  • Creating and Installing Google Analytics Tracking Code
  • How to Upgrade to Google Analytics 4 (GA4)
  • Installing Google Analytics Tracking Code on Shopify, Wix, and Other Platforms
  • Understanding XML Sitemaps and How to Set One Up for Your Site
  • What is Duplicate Content and How to Detect It on Your Website
  • Identifying and Handling 404 Pages on Your Website
  • Understanding 301 Redirects and How to Implement Them in WordPress
  • How to Identify and Resolve Keyword Cannibalization Issues
  • Defining Keyword Cannibalization and How It Affects SEO
  • What is Schema Markup and How to Add It to Your Website for Better SEO
Speeding Up Your WordPress Website
  • How Site Speed Affects Your Search Rankings
  • Testing Your Website’s Page Load Speed: Tools and Techniques
  • The Impact of Web Hosting and Servers on Website Speed
  • Optimizing Your WordPress Site for Faster Performance 
  • Optimizing Website Speed for Cloudways Hosting Users
User Experience
  • Overview of User Experience (UX) and Tips for Enhancing Your Website’s UX
  • Understanding User Metrics That Impact Rankings: Organic Click-Through Rate (CTR) – Part 1
  • How Dwell Time Influences Your Rankings – Part 2
  • The Impact of Bounce Rate on Your Website’s Rankings – Part 3
Negative SEO
  • Understanding Negative SEO and How to Detect It
  • The Most Common Negative SEO Techniques
  • How to Safeguard Your Website Against Negative SEO Attacks
Google Algorithms and Their Impacts
  • Google Panda Update
  • Google Penguin Algorithm
  • Google Hummingbird Update
How to Measure Your Progress
  • Tracking Your Backlinks Effectively
  • How to Monitor Your Rankings
  • Understanding the Timeline for SEO Results
  • Identifying the Top 3 SEO Barriers
  • How to Check the Traffic Volume to Your Website
  • Discovering the Geographic Sources of Your Website Traffic
  • Analyzing the Most Popular Pages on Your Site
  • Setting Up Events and Tracking Conversions
Levelling Up Your SEO Knowledge
  • The Importance of Topical Relevance in SEO
  • Tiered Link Building Strategies
  • Google’s Use of Artificial Intelligence and Machine Learning in SEO
Manual SEO Audits
  • Understanding an SEO Audit & How Google Operates
  • Tools for Performing an SEO Audit
  • Crawling Your Website: A Comprehensive Overview
  • Optimizing URLs, Handling 404 Pages, and Best Practices
  • Crafting Effective Page Titles for SEO
  • Writing Compelling Meta Descriptions for Better Rankings
  • Optimizing Heading Tags (H1 & H2) for SEO

Course Requirements

There are no specific requirements for this course—just bring an open mind and a passion to learn how to use effective SEO strategies to grow businesses.

Course Description

This course is all about real-world SEO strategies that work. You’ll see case studies of SEO success stories that led to major increases in website traffic. By following these examples, you’ll be able to grow your own website traffic and revenue.

Results You Can Expect After Completing This Course

By the end of this course, you’ll know how to push any website to the top of search results, drive targeted traffic, and boost sales.

I share real results from my experience, where I reached millions of people and made significant revenue from SEO. You’ll also see websites that earn 4 to 5 figures a month through SEO in competitive niches.

You’ll become better at SEO than most of your competitors and freelancers you might hire. You’ll know how to fully optimize every page on your website and grow traffic through search engines, fueling your business growth.

SEO will become your secret weapon, giving you an edge over your competitors. I’ll guide you every step of the way.

Imagine the Benefits

Picture waking up to a sudden surge of website traffic, with leads and sales coming in non-stop. This isn’t just a dream—it’s the reality for many of my students.

By enrolling, you’ll learn how to make this happen for your business, just like your competitors are doing.

In this training, you will also learn how to keep you up-to-date with the latest SEO trends, including:

  • The impact of AI on SEO
  • Major changes in Google’s algorithm
  • Case studies on how to improve site speed for better rankings
  • How to use authoritative backlinks to boost your SEO
  • Tips for writing headlines that increase click-through rates
  • Using social media to improve SEO rankings
  • Multilingual SEO to rank in multiple languages
  • Advanced SEO topics like SEO writing and copywriting

Great for Beginners

Even if you’re new to SEO, this course covers everything from the basics to advanced techniques. I’ve been teaching SEO for years and will break things down in a simple way. You’ll quickly gain the skills you need without feeling lost.

If you have any questions, I’m here to help.

Great for Experienced Marketers

If you already have SEO knowledge, you’ll still benefit from the current strategies I cover. So there’s something for everyone. Plus, you can ask me advanced SEO questions.

The Course Is Ideal For:

  • Website owners: You’ll be able to create and fully implement your own SEO strategy to grow traffic.
  • SEO freelancers or agency owners: You’ll learn to provide better SEO services, improve the quality of your work, and retain clients for longer.

Learn Proven SEO Strategies

This course will teach you the strategies that helped me reach over 1,000,000 people and combine SEO with social media to fuel growth. You’ll see how to apply these tactics to your own business.

After years of doing SEO for different websites, I’ll share my experience and help you keep up with the latest developments in the SEO industry.

SEO as Part of Inbound Marketing

SEO is essential for inbound marketing, a strategy that helps you attract clients instead of chasing them. Master SEO techniques that can work across platforms like Google, Amazon, and YouTube to bring high-quality leads to your business.

I Understand Your SEO Challenges

I’ve helped many entrepreneurs with their SEO and understand the common problems you might face. This course addresses common SEO mistakes and helps you overcome them with practical strategies.


Course Breakdown:

Part 1: SEO Keyword Research

We’ll start with the basics of Google search and SEO keyword research. You’ll learn how to use tools like Google Keyword Planner to find the best keywords for your site. Keyword research is the foundation of SEO, so we’ll spend plenty of time on this.

Part 2: On-Page SEO

Next, we’ll dive into how to optimize your website’s pages for search engines. Learn how to get multiple listings in Google’s top 10 search results, and use Yoast SEO (for WordPress) or other platforms like Wix, Shopify, or Squarespace to improve your on-page SEO.

Part 3: Off-Page SEO and Link Building

Off-page SEO focuses on how to build quality backlinks. Learn which links are good for your SEO and how to get press coverage for your website to earn high-quality backlinks.

Part 4: Advanced SEO Topics

Explore advanced SEO topics like voice search, mobile SEO, technical SEO, and site speed optimization. We’ll cover everything in easy-to-understand steps, so you can apply these strategies to your website.


Apply What You Learn

This course is packed with practical, real-life examples. I’ll guide you step-by-step so you can follow along and apply each tactic to your own site.

SEO Tools You’ll Use in This Course:

  • Google Keyword Planner
  • Google Analytics
  • Google Search Console
  • Yoast SEO for WordPress
  • SEMRush
  • Other 3rd-party SEO tools

Instructor Background

With lots of years of SEO experience, I’ve helped hundreds of entrepreneurs and students build successful businesses. I’m passionate about SEO, and I keep up with the latest trends and algorithm updates.

I’ve helped lots of people create 6 and 7-figure businesses, and now it’s your turn to learn and grow.


Bonuses Included

  • Targeted SEO exercises
  • My personal list of 50 essential business skills to support your growth

Who This Course Is For:

  • Entrepreneurs and website owners looking to grow through SEO
  • SEO freelancers and agency owners
  • Bloggers and content creators
  • Anyone interested in learning SEO for WordPress or Shopify, as well as the latest Google trends

N150,000  N200,000

This course includes:

Instructor: Esther Onyia

Duration: 3 Months

Lessons: 50
Certifications: Yes

Contact Us

Phone:

Email: info@digiteck.ng

NOTE: Students are required to come with their laptops.

WHY ENROLL TODAY

In a fast paced technology advancing age, there is every need to acquire a tech skill that will help promote your personal growth and set you up for job oppurtunities. At Digitech, we offer you the chance to learn from scratch or to upskill with hands-on practical classes. This training is handled by experts in each field and they follow. Digiteck Nigeria Limited is in partner with UK company to ensure that they offer international standard of learning.