I have been observing AI transforming marketing at such a rapid pace that sometimes I begin to think that I am studying an entirely new language overnight. And in case you are reading this in the UK and are wondering what, in actuality, is worth the hype of AI Tools, then you are in the right place.

This article provides you with eight practical, easy-to-use tools that will make time savings and enhance creativity and access to the right people possible.

I will take you through what each tool performs, a simplistic step-by-step on how the tool is used to operate, and a brief real-life example to illustrate how it is practically applied.

1. OpenAI’s ChatGPT — Idea generation & copy first drafts

ChatGPT is a genius at brainstorming campaign ideas, headings, and email subject lines fast.

Step 1: Commission it to provide 10 variations of a headline focused on a UK audience.

Step 2: Provide feedback – tick the tones you prefer.

Step 3: Write a social post or bullet points, 50 words or 100 words, or a brief blog.

My experience was to use ChatGPT to create a week of social captions for a small bakery in London; once they were very lightly edited, they were willing to publish them. It is also possible to test tone variants and meta descriptions that are search intent-friendly.

2. Google Gemini — Research and search-driven briefs

Gemini (the AI of Google) assists you in collecting market data and summarising the search patterns.

Action 1: Ask Gemini to provide an overview of a subject (e.g. 2025 UK coffee trends).

Step 2: Request biographical statistics and valid sources.

Step 3: With the summary, develop a brief summary for writers or designers. I have used Gemini to assemble competitor snapshots in a pitch, and it saved us a lot of time in preparation- excellent when you are faced with a brief that is source-supported and needs to be presented at short notice.

3. Jasper — Marketing-first copy and workflows

Jasper specially caters to the needs of marketers with templates of landing pages, long-form SEO content, and ads.

Step 1: Choose a template (PPC advert, blog introduction, product page).

Step 2: Add your brand voice and brief.

Step 3: Create and optimize; automate duplicate workflows with Jasper Agents, such as copying batches of ads or reusing parts of blogs to create social posts.

I gave Jasper an old ad brief and it generated a new set of A/B test options within a few minutes, which is ideal when time is of the essence and you want a similar tone across channels.

4. Semrush — SEO intelligence and optimisation

Keywords, content optimisation, and ranking. Semrush AI will assist you with all of this. Research

Step 1: Purchase a keyword gap/topic report for your industry.

Step 2: Create or optimise pages using the Content Toolkit in favor of target terms.

Step 3: Check performance, change headings and internal links, and repeat. In case of a regional campaign, I prioritised UK commercial intent keywords using Semrush, and the content improvements were realised within weeks. It also comes in handy in terms of backlink analysis and local SEO.

5. Midjourney — Fast, on-brand images and creative assets

Midjourney creates custom images of hero flags, advertisements, and posts.

Step 1: Design a little moodboard of brand looks.

Step 2: Style Midjourney, composition, details of target audience (e.g. minimal, warm, London street cafe, morning light).

Step 3: Refine, enrich, and web/social export. I have created a home page image of a client who was looking to create a seasonal hero image on her homepage and I created an image that perfectly suited their brand within less than an hour.

Carefully look at the licensing and branding requirements before releasing AI art, and generate AI visuals with Midjourney before requesting a designer to brief.

6. Runway — Video generation and rapid editing

Runway simplifies the process of video creation by simplifying ads as short as product explainers.

Step 1: Upload a script or brief.

Action 2: Text-to-video, or edit the existing videos with AI (background removal, colour grade, tracking the object, etc.).

Step 3: Export more than one aspect ratio of channels (16:9, 9:16, 1:1). Another edit using a quick Runway also made a 10-minute interview into a series of 30-second Instagram Reel promos, which reduced the amount of time spent on editing by over 50 percent. It is genius in rehearsing innovative ideas.

7. Synthesia — Personalised video at scale

Synthesia is one AI tools that makes talking-head videos with AI avatars and voiceovers in 140 + languages – an excellent solution to training, product explainers, and personalised outreach.

Step 1: Select an avatar and a language.

Step 2: Copy your code, captions, and branding.

Step 3: produce and deliver through LMS, email, or social. In the case of a UK internal comms rollout, Synthesia not only saved us the cost of a studio session, but also guaranteed uniformity of message amongst offices. It comes in particularly handy when scaling personalised messaging is required.

8. HubSpot AI — Automation, personalisation and CRM integration

HubSpot uses AI throughout its Marketing Hub to enable you to automate email messages, segment audiences, and customise messages with CRM information.

Create segmentation rules and bridge CRM fields (step 1).

Step 2: AI assists in creating email copy and email subject lines, or nurture sequences.

Step 3: Automate follow-ups, A/B test flows, and test conversion. The AI of HubSpot is particularly handy when you desire campaigns that directly correlate to customer behaviour, in other words, abandoned cart flows, lead scoring, and post-purchase journeys. It makes everything quantifiable and related.

Conclusion

These AI Tools are not replacing you, but they are increasing what you can accomplish during a workday. Begin simply: identify one or two of your largest bottlenecks (idea droughts, slow video production, or content volume) and develop them into a basic workflow. e.g.- Gemini, etc. on briefs, Jasper on copy, Semrush on optimisation, Midjourney/Runway/Synthesia on assets, and HubSpot on distribution and measure. Test with a definite measurement, have a human edit pass, and repeat.